Head of Marketing – 12 month maternity leave cover - HQ

Job Title: Head of Marketing – 12 month maternity leave cover
Term: This is a full-time role operating from 9am to 6pm Monday to Friday. It is a fixed-term maternity cover on a 12-mont term starting July 2025
Reports to: Director of Marketing and Communications
Department: Marketing
Salary: £50-60,000 (depending on experience)

Job Summary:

KOKO is seeking a Head of Marketing with outstanding project management skills, for a 12-month maternity leave contract, starting July 2025, reporting into the Director of Marketing and Communications. 

The Head of Marketing will be responsible for overseeing, project managing and executing all day-to-day marketing initiatives to drive F&B growth, membership engagement and acquisition and revenue growth across KOKO’s three venues; KOKO theatre, The House of KOKO private members’ club and Cafe KOKO.

The ideal candidate will have a background in hospitality/F&B and experience growing sales as well as overseeing and leading multiple teams and projects simultaneously, in particular, managing digital and design teams. Proficiency in project management tool Monday, will be required for coordinating teams and workflows effectively.

Responsibilities also include assisting with budget management, planning and executing marketing campaigns aligned with commercial goals and managing a team of seven.

The successful candidate will have a positive attitude, be an exceptional multitasker and possess outstanding management and people skills with an ability to handle a high volume of work in a fast-paced environment. You will be using KOKO’s various platforms; Salesforce, Peoplevine, Sevenrooms, Square, See Tickets, Dice, Resident Advisor. 

Role &  Responsibilities

Marketing Strategy & Commercial Targets

• Work with the Marketing and Communications Director to align marketing plans with sales objectives to ensure consistent pipeline growth and revenue generation.
• Monitor and report (monthly) on key performance metrics to assess alignment with revenue goals.
• Oversee the planning, execution, and performance of integrated marketing campaigns across digital, social media, content, email and traditional channels.
• Work cross-functionally to coordinate with internal teams (KOKO Studios, Cultural Events, Membership, Music) to create effective launches, announcements and promotional campaigns.

Design & Creative Oversight

• Manage a team of three designers at varying levels, working across UX design, branding, content creation (motion graphics and video), illustration, typography, and other specialities.
• Lead project and task allocation with commercial business objectives in mind, including daily, weekly, and monthly sprint reviews, reporting to Dir of Marketing and Communications.
• Manage stakeholder expectations on deliverables and deadlines, including C-suite executives.
• Oversee freelancers to ensure the team is adequately supported, particularly during peak periods and holidays.
• Occasionally brief the team on behalf of third parties or other team members when assets are requested in non-design meetings, such as board meetings or HOD meetings.

Digital Marketing & CRM

• Lead digital marketing efforts including CRM strategies, to maximize ROI and audience reach.
• Oversee website content management, ensuring that event information is up-to-date, visually appealing, and optimized for SEO.
• Manage a team of three, one product and one junior product manager and a CRM manager
• Liaise with external stakeholders when ad hoc work is required, specifically on Salesforce Marketing and Sales Cloud
• Lead project and task allocation with commercial business objectives in mind, including daily, weekly, and monthly sprint
• Experience with Square, SevenRooms, See Tickets, Dice, Resident Advisor, Toast and other CRM or hospitality platforms is an advantage.
• Experience with Salesforce Marketing and Sales Cloud is highly beneficial.

Team Leadership & Management

• Lead the design and digital teams, making sure workflow is constantly updated and priorities are met, managing key stakeholders carefully.
• Line manager to 3 (Digital Product Manager, Lead Designer, CRM Manager).
• Manage the holiday diary for marketing team (10 people), flagging resource issues with the Director of Marketing and Communications.
• Encourage a positive and supportive culture, ensuring a results-driven approach that assists both individual and team growth.
• Establish clear goals, KPIs, and performance metrics, providing regular feedback and evaluations to drive success.
• Assist in the management of the marketing budget, updating budget tracker and reconciling monthly.
• Assist in allocation of resources in relation to the budget.

About you

We are seeking a highly skilled and motivated leader with a proven track record in marketing and project management, with the following key attributes;

• 5+ years of experience in marketing with excellent project management skills, or as a project manager in marketing / advertising agency.
• Expertise in leading multiple cross-functional teams across marketing, design, and digital product development.
• Strong knowledge of digital marketing tools and platforms, including CRM, SEO, email marketing, and paid media.
• Proficiency in project management tools (Asana, Jira, Monday.com) and experience running sprint reviews.
• Experience managing budgets and ensuring effective allocation of resources.
• Strong stakeholder management skills, with the ability to communicate effectively with C-suite executives, third-party vendors, and internal teams.
• Technical proficiency in platforms such as Salesforce Marketing and Sales Cloud, Square, SevenRooms, See Tickets, Dice, Resident Advisor, and Toast.
• Strong analytical mindset with the ability to interpret marketing performance metrics and adjust strategies accordingly.
• Excellent organisational and communication skills, with a proven ability to manage competing priorities in a fast-paced environment.

Please note we are only able to consider candidates with the Right to Work in the UK